A Quick Guide to Help You Write an Effective Directory Ad

  1. Put your main keyword phrase in the title of your ad.
    This will help you get found in the search engines by
    people looking for what your business provides. An example
    could be – “Your Business Name – Your Keyword
    Phrase    “
  2. Write your ad to appeal to your visitor’s emotions.
    Focus on the benefit or problem they are looking for an
    answer to. Then write about the features of your business
    that can cater to their needs. For example, if you provide
    hypnotherapy for insomniacs then the insomnia cure is the
    benefit, the hypnotherapy is the feature.
  3. You have a whole page ad here, go into some detail
    about why you are different and why someone should choose
    you over a competitor. What’s your USP?
  4. Even though you have a whole page try not to waffle,
    make it punchy, engaging, compelling and above focused on
    your call to action.
  5. Encourage your visitors and customers to give you
    feedback on here. More and more people make purchasing
    decisions based on actual reviews they see online.
  6. Use short paragraphs with plenty of white space,
    bulleted and numbered lists. Only make one point per
    paragraph. Use bold for important points.
  7. Write in a conversational style as if you were talking
    one on one with your prospect.
  8. Remember to include all your contact details with your
    clear call-to-action
  9. Give your visitors a reason to get in touch with you
    immediately by offering an incentive of some sort.
  10. Post a link to an online map such as multimap showing directions on how
    to find you

If you’d like some professional copywriting help writing your ad we can help you with that. A bit of effort
and attention to the actual message your visitors see is a large factor in how many of your visitors will become your customers. Here is your opportunity to actually generate business on autopilot without any time commitment on your part.

We offer full internet marketing consultation services whether it’s for a new site or a revamp of an existing site that either doesn’t get traffic or does get traffic but doesn’t generate any business (traffic does not
equal sales).

For more information on our free internet marketing consultation click here