A Quick Guide to Help You Write an Effective Directory Ad.

1. Put your main keyword phrase in the title of your ad. This will help you get found in the search engines by people looking for what your business provides. An example could be – "Your Business Name – Your Keyword Phrase"
   
2. Write your ad to appeal to your visitor's emotions. Focus on the benefit or problem they are looking for an answer to. Then write about the features of your business that can cater to their needs. For example, if you provide hypnotherapy for insomniacs then the insomnia cure is the benefit, the hypnotherapy is the feature.
   
3. You have a whole page ad here, go into some detail about why you are different and why someone should choose you over a competitor. What's your USP?
   
4. Even though you have a whole page try not to waffle, make it punchy, engaging, compelling and above focused on your call to action.
   
5. Encourage your visitors and customers to give you feedback on here. More and more people make purchasing decisions based on actual reviews they see online.
   
6. Use short paragraphs with plenty of white space, bulleted and numbered lists. Only make one point per paragraph. Use bold for important points.
   
7. Write in a conversational style as if you were talking one on one with your prospect.
   
8. Remember to include all your contact details with your clear call-to-action
   
9. Give your visitors a reason to get in touch with you immediately by offering an incentive of some sort.
   
10. Post a link to an online map such as multimap showing directions on how to find you

If you'd like some professional copywriting help writing your ad we can help you with that. A bit of effort and attention to the actual message your visitors see is a large factor in how many of your visitors will become your customers. Here is your opportunity to actually generate business on autopilot without any time commitment on your part. 

We offer full internet marketing consultation services whether it's for a new site or a revamp of an existing site that either doesn't get traffic or does get traffic but doesn't generate any business (traffic does not equal sales).

For more information on our free internet marketing consultation click here.