If you are using or thinking of using the web as a marketing tool then you’ll want to get all you can from your site.
As an intelligent and experienced business owner you’ve probably heard all sorts of tales and promises about automated income from the web. The truth is that automated lead and customer generation can be achieved but it is nowhere near as easy or ‘push-button’ as some would like you to think.
Even though the Internet is still very young it’s been discovered that the most effective use of a website is to employ the direct response techniques used in offline mailshot marketing.
It simply isn’t enough to rank highly in Google and bring in traffic. Web visitors are different to someone who may walk into your business or make a telephone enquiry. They do not have the same sense of committment as someone who’s gone out looking for your product or service with the intention of not coming home empty handed.
As unpleasant as it sounds your site could be drawing in plenty of traffic who could be gathering information to base a purchasing decision – just to then go and convert elsewhere. This is actually a very common problem.
For this reason you have to get inside the head of your prospective online customer and give them a compelling reason to take some action to move a step further in your sales process.
A thorough understanding of this and the extensive study of how to make it work online is central to how we build and revamp websites that draw in highly targeted traffic and convert high percentages of them into leads then customers.
How We Can Plug Direct Response Internet Marketing Into Your Business?
- At Dot-Dash Innovations we focus our efforts in researching the mindset, terminology and vocabulary of your customer when they are near the final stage of their buying cycle.
- With this information we research keywords to base SEO and advertising efforts around with a view to attracting that small but juicy segment of your market who are ready for your product or service.
- We then concentrate design and copywriting efforts around a compelling call-to-action to get them from your site and into your sales process.
- We will test and track different page elements to scientifically determine what causes them to act or not act, raising conversions through letting your website visitors tell you what is working and what isn’t.
A successful Internet marketing campaign is not rocket science, nor is it centered around top secret voodoo SEO methods.
As a successful business owner you know your market better than anyone else – we’ll just help you reach the most profitable segment and make sure they bring their business to you and not someone else.
To find out more about direct response Internet marketing and if it makes sense for your business we’ll give you a free site consultation and you can decide for yourself.
Click here for more information about Dot-Dash Innovations and what we can do to bring you more business from the web with no time commitment on your part.